We asked our clients why they hired Bruce Clay.
Because our site redesign tanked our traffic
We were super excited about the redesign at first. Everybody was happy with all the PowerPoints we saw.
Our design agency told us that a site redesign would cause a temporary dip in traffic, but that we'd start seeing things come back in a couple of months.
Six months went by and nothing happened. Traffic was still down and the site had not bounced back.
It was a hard pill to swallow. Clearly there was something off.
We needed a deeper page-by-page analysis to move the traffic needle
We used to analyze our site only from a birds-eye view. We discovered — the hard way — that our general approach did not pinpoint our real SEO problems. If you look at overall site statistics only, the pages that perform well hide the pages that are lagging behind.
Many agencies focus on the top 10 or 20 pages of a site. But that is NOT enough. We needed an agency that would go beyond those top pages to see what's happening.
We needed a clear action plan for how to rank on top of SERPs
Ranking for competitive terms is hard. We did not need fluffy advice. We needed to hire an SEO agency that could give us exact steps to start ranking.
Because SEO get smore complex by the day, simple updates didn't cut it anymore
We knew that ranking would require more than updating some meta description and title tags.
It is tough to rank. It is tougher to keep your ranking when competitors are constantly trying to take your spot.
We had to work with experts who would keep track of all the moving targets and deliver on the goals we needed.
We needed a different kind of agency — one that not only does the work, but also shows us how to do it
Some SEO agencies keep the details of how they do the work away from their clients. It is their secret sauce after all. We needed something more. We needed a team that would actually explain and show us how the work is done.
We needed a strong technical SEO team
Everyone understands the basic SEO stuff — but that doesn't cut it anymore.
We needed an agency that knew the nitty gritty details of technical SEO. They had to have technical expertise to understand the complexities of our site. We needed an agency that could look in the server logs, analyze behavioral flow, find internal link opportunities, and tell our developers what they needed to do exactly.
Tactics are good, strategy is nice — we needed both
We worked with agencies that gave us tactical details but lost sight of the big picture. We also worked with agencies that talked about strategy, but the devil is in the details.
We knew that successful SEO means working with an agency that combines both.
Because hiring an SEO compnay should not feel like a gamble
We talkd to several SEO agencies. We went through many freelancers. We started to wonder if these was anybody who is good, anybody who actually knows this stuff.
SEO is outside of our comfort zone, and we were burned several times by hiring the wrong agency. It was horrendous.
It was time to hire someone who could get things done.