Search Engine Optimization since 1996


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SEO: Search Engine Optimization

When people search for your brand or your targeted keywords in Google or through a voice search, does your website come up? Although achieving visibility and rankings in search engine results is not easy, it can be done. We’ve helped thousands of websites earn converting traffic.

Bruce Clay, who is considered a “founding father” of SEO, has made ethical, technical SEO our specialty. We help clients from mid-level businesses to enterprise organizations meet their SEO challenges. Whether you’re struggling with a drop in search traffic, planning a complete site redesign, or need more website traffic and revenue, we can help. Learn More about our SEO services.

SEO Training

Bruce Clay, Inc. has been providing classroom SEO training since 1999. Marketers worldwide have learned ethical search engine optimization from Bruce Clay. Many people return year after year to keep their SEO knowledge up-to-date.

Our often updated classroom course teaches our SEO methods. This course covers the latest industry best practices and search engine guidelines. Our training is offered several times a year in Southern California as a 4.5-day Professional course. Classes are also available internationally through our offices as well as onsite at client locations. Click to see SEO Training dates and details.

SEO Tools

Bruce Clay, Inc. has been providing SEO tools since 1996. Marketers worldwide have used our power-tools to do what other tools can’t. The tools operate on any website, but using our WordPress Plugin offers particular power at the point of content creation.

These tools come with a first 7 days free period for you to decide if you like them. No harm in trying them for free. If you do not cancel then the subscription starts. Learn more about our SEO tools.

SEM / PPC (Search Engine Marketing and Pay Per Click)

Pay-per-click advertising provides the quickest way to bring new traffic and revenue to a website.
While search engine optimization generates free traffic it takes time to see results. But paid ads can provide near-instantaneous results. The results of a PPC campaign greatly depends on how well it is managed. Our expert SEM consultants will manage your complete project from keyword selection to bidding.

Bruce Clay’s PPC services cover Google , Bing , Facebook, Linkedin, or other platforms to best reach your target audience. Learn more about our PPC Management Services.

Content Development

Not having enough high-quality content has become a barrier to entry in search marketing. In competitive niches, a website needs excellent content to compete. You cannot be a subject matter expert without it!

Our content service covers most types of written content. Our copywriters produce high quality content to enhance your brand and satisfy your customers. Hiring Bruce Clay ensures that your content is optimized with SEO best practices in mind. Learn more about our Copywriting Services.

Social Media Marketing (SMM)

Social media lets you get the word out about your business. Facebook, Twitter, LinkedIn and Instagram have transformed traditional marketing. Businesses can use social media to increase their brand authority and engage with customers as never before.

Our creative social media specialists will work with your team to keep your brand active and engaged with the right audiences online. Many ​clients pair social campaigns with our other services to boost their brand, website traffic and leads. Learn more about our Social Media services.


We asked our clients why they hired Bruce Clay.

This is what they told us.
  • Because our site redesign tanked our traffic

    We were super excited about the redesign at first. Everybody was happy with all the PowerPoints we saw.

    Our design agency told us that a site redesign would cause a temporary dip in traffic, but that we'd start seeing things come back in a couple of months.

    Six months went by and nothing happened. Traffic was still down and the site had not bounced back.

    It was a hard pill to swallow. Clearly there was something off.

  • We needed a deeper page-by-page analysis to move the traffic needle

    We used to analyze our site only from a birds-eye view. We discovered — the hard way — that our general approach did not pinpoint our real SEO problems. If you look at overall site statistics only, the pages that perform well hide the pages that are lagging behind.

    Many agencies focus on the top 10 or 20 pages of a site. But that is NOT enough. We needed an agency that would go beyond those top pages to see what's happening.

  • We needed a clear action plan for how to rank on top of SERPs

    Ranking for competitive terms is hard. We did not need fluffy advice. We needed to hire an SEO agency that could give us exact steps to start ranking.

  • Because SEO get smore complex by the day, simple updates didn't cut it anymore

    We knew that ranking would require more than updating some meta description and title tags.

    It is tough to rank. It is tougher to keep your ranking when competitors are constantly trying to take your spot.

    We had to work with experts who would keep track of all the moving targets and deliver on the goals we needed.

  • We needed a different kind of agency — one that not only does the work, but also shows us how to do it

    Some SEO agencies keep the details of how they do the work away from their clients. It is their secret sauce after all. We needed something more. We needed a team that would actually explain and show us how the work is done.

  • We needed a strong technical SEO team

    Everyone understands the basic SEO stuff — but that doesn't cut it anymore.

    We needed an agency that knew the nitty gritty details of technical SEO. They had to have technical expertise to understand the complexities of our site. We needed an agency that could look in the server logs, analyze behavioral flow, find internal link opportunities, and tell our developers what they needed to do exactly.

  • Tactics are good, strategy is nice — we needed both

    We worked with agencies that gave us tactical details but lost sight of the big picture. We also worked with agencies that talked about strategy, but the devil is in the details.

    We knew that successful SEO means working with an agency that combines both.

  • Because hiring an SEO compnay should not feel like a gamble

    We talkd to several SEO agencies. We went through many freelancers. We started to wonder if these was anybody who is good, anybody who actually knows this stuff.

    SEO is outside of our comfort zone, and we were burned several times by hiring the wrong agency. It was horrendous.

    It was time to hire someone who could get things done.


Author Bruce Clay, who has taught classroom-style SEO courses to thousands worldwide, knows how to break down th e huge topic of SEO into manageable chunks. This SEO desk reference is as close as you can get to an in-home SEO training course.


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Or at least added our $0.02!  Read more about the history of digital marketing and Bruce’s founding role in the invention of an industry.

From the pioneering site architecture of siloing to our new SEO Plugin for WordPress, Bruce is a leader of innovation in search marketing

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | 2245 First St., Suite 101 | Simi Valley, CA 93065
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919

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